Let your
customers
dream

Dreams is a unique platform for financial wellbeing, designed to benefit the individual and society. Dreams the company was born in 2013 in Sweden. Today, we’re 80 employees, representing 15 nationalities, with offices in Stockholm, Oslo and Berlin.

Our approach is rooted in cognitive science and behavioural economics. We start with a human, not a financial product. With a pipeline directly from academia to application, Dreams is as much a science company as a tech company, making us unique amongst our competitors.

This empirical approach allows us to design financial products and services that fit neatly into people’s lives, and help them to develop positive financial behaviours along the way.

Our user experience keeps users engaged and rewarded by boosting, nudging, educating, and entertaining. We even help them find money to save with our innovative savehacks. That’s why people save more money with us than with their regular bank (€150 on average), and why they feel more confident and less stressed about their personal finances.

• Slow pace of innovation.
• Difficulty in acquiring, engaging and retaining a younger audience, who are used to fast, user-friendly design.
• Generational wealth transfer: Accenture expects banks to lose an average of one-third of their clients’ wealth at the point of succession. This outflow is estimated to be $1.5 trillion a year in the US.
• Diminishing profitability of core products, due to digitalization, stricter regulation, genericization, and price competition.

Dreams can help banks to be perceived as innovative, relevant and personal, especially for a younger audience. More like a coaching partner than just a financial institution. Integrating Dreams as a whitelabel SaaS with your current digital offering gives you:

• a UX that attracts a young target group, born and raised in a world of mobile apps. 59% of our users are younger than 34, and 69% are women.
• a science-driven approach that gives instant rewards for saving money, and helps to develop positive financial behaviours.
• a personalised experience that fits neatly into the lives of millennial consumers.

Dreams is founded and run by seasoned professionals with experience of running companies and board work around the world, with a wealth of experience working with corporate clients. From our partner banks in Sweden (Ålandsbanken) and Norway (Storebrand), to French giant AXA, we know the realities of big organisations and how best to serve them.

To sell and distribute our B2B2C offering in Asia, we have a partnership with Silverlake Symmetri, one of Asia’s biggest providers of software solutions and services to the Banking, Insurance, Retail, Government, Payment and Logistics industries. More details can be found in this article from Financial IT.